Sky Swaps: What Are They and When to Use Them


What Are They?

Essentially, a “sky swap” is the term photographers use for replacing the sky in an image. This can be accomplished in a variety of ways with different software and is offered by most photographers who specialize in real estate. 

When Should You Use It? 

Ultimately, the goal is always to provide an accurate representation of the property and portray it in such a way that potential buyers can envision themselves living there. With this in mind, a sky swap can be used for a couple of different purposes. First, adding a unique or dramatic sky to a lead exterior shot can be a great marketing tool to help the house stand out on the MLS or other listing platforms. It is important to ensure it appears realistic or else this could give a tacky feel to the photo and overall impression of the property. 

Secondly, this tool can be extremely useful when the weather is less than ideal on shoot day. Rather than rescheduling the shoot, it can be beneficial for all parties involved to sky swap all exterior shots for a more attractive, realistic horizon for the property.

By the way…

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